WCM (Web3 Creator Management) is a creative hub that manages and connects creators working across the crypto and Web3 space. The goal of this rebrand project was to reshape WCM’s identity into something that better reflects the energy, speed, and experimental culture of the Web3 ecosystem.

In this project, I worked as both Motion Designer and Sound Designer, focusing on translating the new visual identity into dynamic motion and an accompanying sonic language. The motion system was designed to feel modular, fluid, and digital-native — echoing the decentralized and constantly evolving nature of Web3. On the audio side, I crafted sound elements that reinforce the brand’s futuristic and tech-driven character, creating a cohesive audiovisual experience across brand touchpoints.

The result is a more immersive and expressive brand presence that helps WCM communicate its role as a hub for Web3 creators while maintaining a strong, recognizable identity in a fast-moving industry.